What does the future hold for the music industry?
Well, in an article in the Wall Street Journal Taylor Swift some of the basics will be the same, but touring will be very challenging for performers.
Swift said people will always buy music if the music promises a lifelong bond rather than a summer fling.
“There are always going to be those artists who break through on an emotional level and end up in people’s lives forever,” she said.
However, artists must continue surprising fans to keep their interest.
“In the YouTube generation we live in, I walked out onstage every night of my stadium tour last year knowing almost every fan had already seen the show online,” she wrote. “To continue to show them something they had never seen before, I brought out dozens of special guest performers to sing their hits with me. My generation was raised being able to flip channels if we get bored … We want to be caught off guard, delighted, left in awe.”
Swift also believes some tried and true keepsakes like an autograph are becoming obsolete in the world of selfies.
She said a friend, who is an actress, told her she lost a movie part to someone who had more Twitter followers.
“I see this becoming a trend in the music industry,” Swift said. “For me, this dates back to 2005 when I walked into my first record-label meetings, explaining to them that I had been communicating directly with my fans on this new site called Myspace. In the future, artists will get record deals because they have fans – not the other way around.”
What do you think?